Search Results - (( developing consumer trust algorithm ) OR ( java implication based algorithm ))

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    Honey bee based trust management system for cloud computing by Firdhous, Mohamed, Ghazali, Osman, Hassan, Suhaidi, Harun, Nor Ziadah, Abas, Azizi

    Published 2011
    “…In this paper, the authors propose the concept that honey bee algorithm which has been developed to solve complex optimization problems can be successfully used to address this issue.The authors have taken a closer look at the optimization problems that had been solved using the honey bee algorithm and the similarity between these problems and the cloud computing environment.Thus concluding that the honey bee algorithm could be successfully used to solve the trust management issue in cloud computing.…”
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    Conference or Workshop Item
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    The influence of Robo-advisory services on Malaysia university student’s investment intention by Tan, Yung Hui, Lim, Jia Eng, Lim, Keh Xin, Zeng, Yi

    Published 2025
    “…These results highlight the need for fintech developers and financial service providers to focus on building secure, user-friendly platforms that foster trust and address risk concerns, particularly when targeting young, techsavvy investors. …”
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    Final Year Project / Dissertation / Thesis
  5. 5

    From AI to Experience How Personalization Shapes Online Shopping Journeys in E-Marketplaces by Raeni Dwi, Santy, Yoga, Wicaksana, Mohammad Fauzil, Adhim

    Published 2025
    “…Using the recent development of social commerce integration into e-commerce, particularly the merger of TikTok and Tokopedia, as a contextual backdrop, the research highlights how recommendation algorithms, chatbots, and personalized content contribute to consumer decision-making processes. …”
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    Article
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    The impact of Xiaohongshu as the primary information hub: a case study among utar undergraduates by Eu, Jin Hau

    Published 2025
    “…This study highlights a broader shift in digital literacy, in which students actively engage with emotionally resonant and socially validated content rather than passively consuming it. The findings have practical implications for educators, marketers, and platform developers who want to tailor communication strategies to the preferences of young audiences. …”
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    Final Year Project / Dissertation / Thesis
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    Classification and visualization of e-commerce product reviews comparison using support vector machine / Nuwairah Aimi Ahmad Kushairi by Ahmad Kushairi, Nuwairah Aimi

    Published 2023
    “…These days, it has come to our attention that online product reviews play a crucial role in influencing consumer behaviour by building trust, identifying customer needs, and improving satisfaction. …”
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    Thesis
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