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1

The relationships between brand attributes and word of mouth on brand identity and brand image by Al Kasassbh, Hazem Mohamad Abd Al Ghany

Published 2017
“…It was found that brand identity mediated significantly the relationship between brand attributes, WOM and brand image. …”

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2

Muslim Friendly Hotel (MFH) in Malaysia: Understanding the Market by Nurul Azhani Mohd Azmin, Zatul Iffah Mohd Fuza, Nor Zafir Md Salleh

Published 2024

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