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Consumers' intention to use e-money mobile using the decomposed theory of planned behavior by Husnil, Khatimah

Published 2016
“…The Partial Least Squares Method (PLS) series PLS 2.0 M3 for algorithm and bootstrap techniques and SPSS 18 was used to test the hypothesis that has been developed. …”

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From AI to Experience How Personalization Shapes Online Shopping Journeys in E-Marketplaces by Raeni Dwi, Santy, Yoga, Wicaksana, Mohammad Fauzil, Adhim

Published 2025
“…This study, titled “From AI to Experience: How Personalization Shapes Online Shopping Journeys in E-Marketplaces in Indonesia”, aims to analyze the role of artificial intelligence (AI)–driven personalization in influencing consumer behavior, satisfaction, and loyalty in digital marketplaces. Using the recent development of social commerce integration into e-commerce, particularly the merger of TikTok and Tokopedia, as a contextual backdrop, the research highlights how recommendation algorithms, chatbots, and personalized content contribute to consumer decision-making processes. …”

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