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    A conceptual Malaysian private healthcare university-of-the-future business model: staying relevant in the digital and post-covid era by Saiid, Muhammad, Bah, Ahmadou Pathe, Ahmad Dahlan, Abdul Rahman

    Published 2022
    “…This paper develops and proposes through the adoption of the design thinking methodology an alternate conceptual business model for a Malaysian private healthcare University-of-the-Future (UotF) using the renowned Business Model Canvas (BMC) and Strategy Canvas (SC) frameworks. …”
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