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    Building purchase interest through Instagram content: analysis of @Mrocoffee account by Prasetya, Wibawa, Bathesta, Yovi, Zahar, Hicksan, Harwinda, Alfilonia

    Published 2024
    “…The quantitative survey will measure variables related to Instagram content @Mrocoffee, purchasing interest, and decision-making. Data processing will use Smart PLS. The results indicate that visual appeal, storytelling, and interaction with followers through interactive content significantly influence purchasing interest and decision-making @Mrocoffee. …”
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