Traditional Marketing versus Online Marketing

In the current complex and competitive market, companies lose credibility and it is very easy to very difficult (Geraghty & Conway, 2016). Within the company oriented towards the rapid changes in the market such as competitors, distribution system, mass media, new technologies, customers' i...

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Bibliographic Details

Main Authors:	Yusuf Mohammad, Anwar Yusuf Ali, Harun, Amran, Albert Gisip, Imelda
Format:	Book Section
Language:	en
Published:	Penerbit UTHM 2020
Subjects:	HF1040-1054 Commodities. Commercial products
Online Access:	http://eprints.uthm.edu.my/1857/1/Chapter%2008%20Traditional%20Marketing%20versus%20Online%20Marketing.pdf http://eprints.uthm.edu.my/1857/
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