The Effects Of Brand Image In Purchasing Of Online Marketing Among University Students

The brand image can give a huge impact to the marketer and the consumer as the buyer of the product. The brand image factor can also motivate consumer in their purchasing decision because the brand image may reflect the product itself. The purpose of this paper is to elaborate the relation between t...

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Bibliographic Details

Main Authors:	Ahamat, Amiruddin, Shahkat Ali, Muhamad Sham, Zahari, Nor Akmal Nabihah
Format:	Article
Language:	en
Published:	Inderscience Enterprises Ltd. 2018
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utem.edu.my/id/eprint/22862/2/IJENM0903-0415%20AHAMAT%20THE%20EFFECTS%20OF%20BRAND%20IMAGE%20IN%20PURCHASING%20OF%20ONLINE%20MARKETING%20AMONG%20UNIVERSITY%20STUDENTS.pdf http://eprints.utem.edu.my/id/eprint/22862/ http://www.inderscience.com/offer.php?id=94678
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