The Effects Of Brand Image In Purchasing Of Online Marketing Among University Students
The brand image can give a huge impact to the marketer and the consumer as the buyer of the product. The brand image factor can also motivate consumer in their purchasing decision because the brand image may reflect the product itself. The purpose of this paper is to elaborate the relation between t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Inderscience Enterprises Ltd.
2018
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/22862/2/IJENM0903-0415%20AHAMAT%20THE%20EFFECTS%20OF%20BRAND%20IMAGE%20IN%20PURCHASING%20OF%20ONLINE%20MARKETING%20AMONG%20UNIVERSITY%20STUDENTS.pdf http://eprints.utem.edu.my/id/eprint/22862/ http://www.inderscience.com/offer.php?id=94678 |
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