Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models

This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towar...

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Bibliographic Details

Main Authors:	J. Ma'ruf, Jasman, Mohamad, Osman, T. Ramayah, T. Ramayah
Format:	Article
Language:	en
Published:	Asian Academy of Management (AAM) 2005
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf http://eprints.usm.my/35842/ http://web.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf
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