Social Commerce Adoption among MSME in Kuwait: The Role of Perceived Value and Organizational Innovation

Growing internet usage presents chances for MSME to develop their businesses particularly in social media and e-commerce. This research examines how technological, organizational, and environmental factors affect Kuwaiti Micro Small, and Medium Enterprises (MSME) adoption of social commerce (s-comme...

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Bibliographic Details

Main Authors:	Omar M.A., Sulaiman R.B.
Other Authors:	58635624000
Format:	Article
Published:	Natural Sciences Publishing 2025
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