Elevating brand loyalty: Deciphering the impact of airline service quality and customer satisfaction in Bangkok?s aviation industry: Case study low-cost airlines

This research investigates the relationship between the quality of airline services, customer satisfaction, and brand loyalty with low-cost airlines in Bangkok?s aviation business. It uses structural equation modeling (SEM) to examine the replies of 521 passengers. The study demonstrates a robust an...

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Bibliographic Details

Main Authors:	Kanchanawongpaisan S., Zhou F., Voon B.W.N., Lu L., Tan R.S.-E.
Other Authors:	59345509100
Format:	Article
Published:	EnPress Publisher, LLC 2025
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