Exploration of Xi 'an city image communication strategy in new media era

The development of new media technology has changed urban image communication. As the core area of "The Belt and Road" and an important central city in the west, Xi'an's image communication is of great significance in the era of new media. Through qualitative analysis, this study...

Full description

Bibliographic Details

Main Authors:	Yiming Zhang, Che Ching Lai
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Society 2025
Subjects:	G154.9-155.8 Travel and state. Tourism HM1176-1281 Social influence. Social pressure
Online Access:	https://eprints.ums.edu.my/id/eprint/45309/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45309/ http://dx.doi.org/10.6007/IJARBSS/v15-i3/25003
Tags:	Add Tag No Tags, Be the first to tag this record!