Consumers’ innovativeness and acceptance towards use of financial technology in Pakistan: extension of the UTAUT model
Purpose – This paper aims to examine the factors that influence bank customers’ acceptance towards FinTech using the unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach – A survey was carried out, and a judgemental sampling method was used. Moreover, over 20...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
ResearchGate
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43566/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43566/ http://dx.doi.org/10.1108/IDD-08-2022-0080 |
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