Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences

This study aims to examine consumer preferences for the traditional handicrafts of the Dong ethnic group in Sanjiang and to provide a theoretical basis for future product development. The research provides an extensive analysis of customer demographics, market demand, and suggestions for improving e...

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Bibliographic Details

Main Authors:	Liang Xianfei, Zairul Anuar Md. Dawam, Sim, Chee Cheang
Format:	Article
Language:	en
Published:	Penerbit Universiti Malaysia Sabah 2024
Subjects:	DS701-799.9 China HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	https://eprints.ums.edu.my/id/eprint/42600/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42600/ https://doi.org/10.51200/ga.v14iEdisi%20Khas.5803
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