Tourist satisfaction towards Kota Kinabalu, Sabah using importance-performance analysis (IPA) as a tool to determine urban ecotourism potential

The Importance-Performance Analysis (IPA) is widely used in many fields of study as it produces simple and straightforward results. However, it is rarely used by managers of ecotourism and urban green spaces. Importance-Performance Analysis (IPA) was adopted from a destination perspective to underst...

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Bibliographic Details

Main Authors:	Nattana Simon, Fiffy Hanisdah Saikim, Awangku Hassanal Bahar Pengiran Bagul, Nor Akmar Abdul Aziz
Format:	Article
Language:	en en
Published:	Journal of Tropical Biology and Conservation 2020
Subjects:	HB Economic theory. Demography Q Science (General)
Online Access:	https://eprints.ums.edu.my/id/eprint/27009/1/Tourist%20satisfaction%20towards%20Kota%20Kinabalu%2C%20Sabah%20using%20importance-performance%20analysis%20.pdf https://eprints.ums.edu.my/id/eprint/27009/2/Tourist%20satisfaction%20towards%20Kota%20Kinabalu%2C%20Sabah%20using%20importance-performance%20analysis%201.pdf https://eprints.ums.edu.my/id/eprint/27009/
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