Perceptions of the use of French in product branding among Malaysian female consumers / Alia Athirah Zainudin
This study aimed to investigate the level of awareness, perceptions and understanding among female consumers regarding the use of the French language in beauty product branding. The data was gathered from 102 respondents ranging in age from 18 to 65 years old, who are members of the Facebook group “...
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| Format: | Thesis |
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2024
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| Online Access: | http://studentsrepo.um.edu.my/15398/1/Alia_Athirah.pdf http://studentsrepo.um.edu.my/15398/2/Alia_Athirah.pdf http://studentsrepo.um.edu.my/15398/ |
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