Online consumer website commitment: The role of online consumer experience, digital consumer experience and online consumer review / Nina Farisha Isa
This thesis is motivated by the need to establish a model covering online consumer experience and buying behaviour. Studies on buying behaviour related to consumer experience are increasing attention to e-commerce environments. Most prior studies, however, have still relied on models developed from...
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| Format: | Thesis |
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2022
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| Online Access: | http://studentsrepo.um.edu.my/15002/1/Nina_Farish.pdf http://studentsrepo.um.edu.my/15002/2/Nina_Farisha.pdf http://studentsrepo.um.edu.my/15002/ |
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