The challenges of online shopping / Dr. Baderisang Mohamed, Mohd. Sukor Md. Yusoff and Fatin Hanani Rooslan

Online shopping, based on the Internet’s growth, is emerging in a fast manner. A great number of opportunities for e-vendors have arisen to create and preserve interaction with customers. Although not all customers are the same for a company, those who spend more money and buy more often are the mos...

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Bibliographic Details

Main Authors:	Mohamed, Baderisang, Md. Yusoff, Mohd. Sukor, Rooslan, Fatin Hanani
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2022
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/99713/1/99713.pdf https://ir.uitm.edu.my/id/eprint/99713/
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