Customer emotion and impulse buying: the variables that influence repurchase intention / Amiril Azizah ... [et al.]

This study explored customers’ emotion characteristics that predict and influence purchase intention. The study sought to understand customers’ emotional responses and how they affect their purchase decisions. Results showed a positive correlation between factors and purchasing intention. A sample o...

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Bibliographic Details

Main Authors:	-, Amiril Azizah, Batoteng, Hendrik, Hariyadi, Sugeng, Barus, Faisal, -, Surahman, Gunawan, Ferdi
Format:	Article
Language:	en
Published:	Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2024
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/93613/1/93613.pdf https://ir.uitm.edu.my/id/eprint/93613/
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