Self-service kiosks in fast food restaurants: a study on customers' usage intentions / Siti Nur Syahida Mohd Shukry ... [et al.]

This study examines the determinants of usage intention on self-service kiosks in fast food restaurants in Malaysia. The five factors incorporated in this study are performance expectancy, effort expectancy, social influence, promotion, and attitude. Partial Least Square-Structured Equation Modeling...

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Bibliographic Details

Main Authors:	Mohd Shukry, Siti Nur Syahida, Mazlan, Suhada Nazira, Abdul Latip, Muhammad Safuan, Mohamad, Mohamad Amiruddin, Azeman, Ainnin Sofea
Format:	Article
Language:	en
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023
Subjects:	Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/87655/1/87655.pdf https://ir.uitm.edu.my/id/eprint/87655/ https://www.jthca.org/
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