Perception on brand positioning of three star hotels in Kuala Terengganu, Terengganu / Zainuddin Zakaria … [et al.]

The purpose of brand positioning is to change the perception of prospective customers compared to other brands in the same product category. Many business organisations try to steer the customer's mind on the target brand and its advantage in the market. To determine whether the positioning of...

Full description

Bibliographic Details

Main Authors:	Zakaria, Zainuddin, Ismail, Mohd Khairi, Mat Rashid, Kartini, Abdul, Shaiful Azlan, Ahmad Ramli, Faten Fatehah
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2023
Subjects:	Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/82836/1/82836.pdf https://ir.uitm.edu.my/id/eprint/82836/
Tags:	Add Tag No Tags, Be the first to tag this record!