Determinants of customer satisfaction in e-commerce: a case study in higher learning institutions in Johor / Abd Halim Mohamad and Sabrinah Adam

Customer satisfaction is an essential experience in e-commerce. The objective of this study was to identify determinants of customer satisfaction in e-commerce. This case study adopted its theoretical framework from the Theory of Reasoned Action (TRA). It also applied a quantitative research methodo...

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Bibliographic Details

Main Authors:	Mohamad, Abd Halim, Adam, Sabrinah
Format:	Article
Language:	en
Published:	Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA 2023
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/81074/1/81074.pdf https://ir.uitm.edu.my/id/eprint/81074/ https://apmaj.uitm.edu.my/
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