Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]

Malaysian foodservice industry offers great potential for investors as it continues to develop and saw positive growth from 2000 to 2005, with 100% home delivery/takeaway and cafes/bars seeing the greatest growth, i.e. 97% and 61% over the period respectively. Evidently, fast food industry experienc...

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Bibliographic Details

Main Authors:	Naina Mohamed, Rozita, Mohd Daud, Norzaidi, Abdul Rahim, Faizah, Musa, Rosidah
Format:	Book Section
Language:	en
Published:	Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2011
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/77357/1/77357.pdf https://ir.uitm.edu.my/id/eprint/77357/
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