Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug

This study aims to analyze the impact of radio advertisements (radio commercials) of Suria FM Sabah towards consumer in Kota Kinabalu and attempts to determine the factor that influences their consumers to listen the radio commercials. This study may help a company to improve their station where imp...

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Bibliographic Details

Main Author:	Bulug, Sabariah
Format:	Student Project
Language:	en
Published:	2012
Subjects:	Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising campaigns Methods. Outdoor advertising. Billboards. Posters
Online Access:	https://ir.uitm.edu.my/id/eprint/72001/1/72001.pdf https://ir.uitm.edu.my/id/eprint/72001/
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