The effect of co-creation on relationship quality: the role of outcome quality / Kurnia Endah Riana ... [et al.]

Co-creation has been proposed as a novel approach to building relationship marketing. Communication, interaction, and value creation which are the main elements of co-creation are the stages for building relational marketing. Although there is substantial research on the role of co-creation in relat...

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Bibliographic Details

Main Authors:	Riana, Kurnia Endah, Halim, Edy Rizal, Suroso, Suroso, Chairy, Chairy
Format:	Article
Language:	en
Published:	Accounting Research Institute (ARI) 2022
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/66248/1/66248.pdf https://ir.uitm.edu.my/id/eprint/66248/ https://apmaj.uitm.edu.my/
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