The influence of promotion mix on enhancement of student enrolment in UniKL MIMET/ Amirah Ramlan

The study objective is to identify the influence of promotion mix on enhancement of student enrolment in UniKL MIMET. The variables are student enrolment, advertising, direct marketing and personal selling. To attain the objectives of this research, there has three hypothesis are developed and teste...

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Bibliographic Details

Main Author:	Ramlan, Amirah
Format:	Student Project
Language:	en
Published:	2018
Subjects:	Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting Higher Education
Online Access:	https://ir.uitm.edu.my/id/eprint/52852/1/52852.pdf https://ir.uitm.edu.my/id/eprint/52852/
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