The relationship between service quality towards customer satisfaction at Parkson Grand Mahkota Parade / Siti Radhiah Ismail

In the present retail outlet scenario, service quality is a vital competitive policy to keep customer support and build great base. Retail outlets nowadays are trying to win customer satisfaction by providing enhanced quality services. This research paper attempts to identify the relationship betwee...

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Bibliographic Details

Main Author:	Ismail, Siti Radhiah
Format:	Student Project
Language:	en
Published:	2014
Subjects:	Consumer satisfaction Customer services. Customer relations Shopping centers. Shopping malls
Online Access:	https://ir.uitm.edu.my/id/eprint/31362/1/31362.pdf https://ir.uitm.edu.my/id/eprint/31362/
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