“The Fairest of Them All”: analysis of skin whitening advertisements in Malaysian English women’s magazines / Mokhtar Muhammad and Irfarina Ahmad Nazli.

Women have desired to attain fair skin for countless of decades, a beauty standard culturalised by the mass media. There has been a deep traditional belief that fair skin is associated with higher social status and wealth, creating a preference for fair skinned women, regardless of gender. To unders...

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Bibliographic Details

Main Authors:	Muhammad, Mokhtar, Nazli, Irfarina Ahmad
Format:	Article
Language:	en
Published:	Faculty of Communication and Media Studies, Universiti Teknologi MARA 2018
Subjects:	Language and languages Content analysis (Communication) Reader-response criticism. Reception aesthetics
Online Access:	https://ir.uitm.edu.my/id/eprint/30199/1/30199.pdf https://ir.uitm.edu.my/id/eprint/30199/ https://forumkomunikasi.uitm.edu.my
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