Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman

This paper aims to decode the effects of online shopping values on website satisfaction. Independent variable includes hedonic, utilitarian shopping value, website informativeness, entertainment, effectiveness of information content while web satisfaction as opposite site. The survey form was distri...

Full description

Bibliographic Details

Main Author:	Azman, Muhammad Muhaimin Shakir
Format:	Student Project
Language:	en
Published:	Faculty of Business and Management 2020
Subjects:	Social aspects. Social marketing Telemarketing. Internet marketing Web-based user interfaces. User interfaces (Computer systems)
Online Access:	https://ir.uitm.edu.my/id/eprint/28514/1/PPb_MUHAMMAD%20MUHAIMIN%20SHAKIR%20AZMAN%20BM%20M%2020_5.pdf https://ir.uitm.edu.my/id/eprint/28514/
Tags:	Add Tag No Tags, Be the first to tag this record!