Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman

Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing...

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Bibliographic Details

Main Author:	Abang Abdulrahman, Abang Zainoren
Format:	Book Section
Language:	en
Published:	Institute of Graduate Studies, UiTM 2012
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19084/1/ABS_ABANG%20ZAINOREN%20ABANG%20ABDULRAHMAN%20TDRA%20VOL%201%20IGS%2012.pdf https://ir.uitm.edu.my/id/eprint/19084/
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