Personal factors that influence coffee purchase intention among young adults in Johor Bahru

The coffee consumption culture has become an integral part of urban Malaysian daily life, especially among young adults. This is apparent in Johor Bahru, where coffee culture is inextricably connected with urban living and shifting consumer trends. This paper explores personal factors that drive cof...

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Bibliographic Details

Main Authors:	Norazami, Noraisah, Nik Azwaddi, Nik Nurain Nadirah, Rahman, Razman, Abdullah, Rahman, Husin, Norhayati
Format:	Article
Language:	en
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/128295/1/128295.pdf https://ir.uitm.edu.my/id/eprint/128295/ https://www.jthca.org/
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