How online hotel reviews affect consumer booking decisions / Amal Syafiqah Che Mohd Ruzima ... [et al.]

Online evaluations function as a digital version of traditional word-of-mouth advertising, known as electronic word-of-mouth. As the digital economy grows and the digital revolution approaches, customers increasingly use social media to share their opinions online. Most consumers would not book a ho...

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Bibliographic Details

Main Authors:	Che Mohd Ruzima, Amal Syafiqah, Sumarjan, Norzuwana, Sulong, Siti Nurhanifah, Azeman, Ainnin Sofea
Format:	Article
Language:	en
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2024
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/101760/1/101760.pdf https://ir.uitm.edu.my/id/eprint/101760/ https://www.jthca.org/
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