Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri

Consumers today are more likely to purchase a product on a whim, regardless of whether they are shopping online or in-store. Consumers become increasingly prone to making rash decisions as time passes. Numerous individuals engage in more casual or compulsive shopping, particularly via online channel...

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Bibliographic Details

Main Authors:	Abd Aziz, Syahida, Jafri, Roziyana
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2023
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/100452/1/100452.pdf https://ir.uitm.edu.my/id/eprint/100452/
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