Purchase intentions towards international products among Bumiputera's consumers / Nor Faziela Fourzan

Globalization has become an inevitable circumstance that leads the entire worlds become one market which comprises of people from different backgrounds and cultures. It also provides various information and knowledge through the reductions of international barriers. As people around the world expose...

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Bibliographic Details

Main Author:	Fourzan, Nor Faziela
Format:	Student Project
Language:	en
Published:	2018
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/100235/1/100235.pdf https://ir.uitm.edu.my/id/eprint/100235/
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