The predictors of attitude towards online advertising

With the significant increase of the number of Internet users in Malaysia to 17.5 million users in 2011, on-line advertisers need to understand the consumers’ attitude towards on-line advertising better. Thus, the main aim of this research paper is to study the predictors of consumers’ attitude towa...

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Bibliographic Details

Main Authors:	Kok, Adeline Li Ming *, Teoh, Boon Wai, Mazitah Hussin, Nik Kamariah Nik Mat
Format:	Article
Language:	en
Published:	Scientific & Academic Publishing 2013
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.sunway.edu.my/190/1/Kok%20Li%20MIng%20-%20The%20Predictors%20of%20Attitude.pdf http://eprints.sunway.edu.my/190/
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