Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)

This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...

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Bibliographic Details

Main Authors:	Norfardilawati Musa, Shuhaida Md Noor, Wardah Mohamad
Format:	Conference or Workshop Item
Published:	2013
Online Access:	https://library.oum.edu.my/repository/876/1/library-document-876.pdf https://library.oum.edu.my/repository/876/
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