Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
This study explores customers' shopping experience through shopping centre branding.
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
South Asia Publications
2009
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| Online Access: | http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf http://irep.iium.edu.my/11081/ |
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| _version_ | 1831351934536122368 |
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| author | Haque, A. K. M. Ahasanul Rahman, Sabbir |
| author_facet | Haque, A. K. M. Ahasanul Rahman, Sabbir |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Library |
| collection | Institutional Repository |
| content_provider | International Islamic University Malaysia |
| content_source | IIUM Repository (IREP) |
| continent | Asia |
| country | Malaysia |
| description | This study explores customers' shopping experience through shopping centre branding. |
| format | Article |
| id | my.iium.irep-11081 |
| institution | Universiti Islam Antarabangsa Malaysia |
| language | en |
| publishDate | 2009 |
| publisher | South Asia Publications |
| record_format | dspace |
| spelling | my.iium.irep-110812012-02-27T13:29:38Z http://irep.iium.edu.my/11081/ Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia Haque, A. K. M. Ahasanul Rahman, Sabbir This study explores customers' shopping experience through shopping centre branding. South Asia Publications 2009 Article PeerReviewed application/pdf en http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir (2009) Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia. Journal of Management Research, 9 (3). pp. 248-259. ISSN 0972-5814 |
| spellingShingle | Haque, A. K. M. Ahasanul Rahman, Sabbir Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title | Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_full | Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_fullStr | Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_full_unstemmed | Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_short | Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_sort | exploring customer's shopping experiences through shopping centre branding in malaysia |
| url | http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf http://irep.iium.edu.my/11081/ |
| url_provider | http://irep.iium.edu.my/ |