Travelling for Pahang heritage food: an analysis of food consumption model
Purpose: This study examines the impact of domestic tourist consumption values on heritage foods on behavioral intentions. Methods/Design/Approach: Quantitative design was used to distribute questionnaire surveys on online platforms. Pearson's analysis of the correlation and multi-regression...
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| Format: | Book Chapter |
| Language: | en |
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Kulliyyah of Languages & Management (KLM)
2022
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| Online Access: | http://irep.iium.edu.my/100453/7/100453_Travelling%20for%20Pahang%20heritage%20food.pdf http://irep.iium.edu.my/100453/ |
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| _version_ | 1834519509933752320 |
|---|---|
| author | Kamarizzaman, Nur Assyiqin Saad, Mazni |
| author2 | Mohd, Nur Shuhadah |
| author_facet | Mohd, Nur Shuhadah Kamarizzaman, Nur Assyiqin Saad, Mazni |
| author_sort | Kamarizzaman, Nur Assyiqin |
| building | IIUM Library |
| collection | Institutional Repository |
| content_provider | International Islamic University Malaysia |
| content_source | IIUM Repository (IREP) |
| continent | Asia |
| country | Malaysia |
| description | Purpose: This study examines the impact of domestic tourist consumption values on heritage foods on
behavioral intentions.
Methods/Design/Approach: Quantitative design was used to distribute questionnaire surveys on online
platforms. Pearson's analysis of the correlation and multi-regression analysis was used to examine the
relationship between the variables.
Findings: Data collected from 161 domestic tourists in Malaysia aged 18 years and older who consumed
and experienced heritage food in Pahang during their travels. The findings show that epistemological,
quality, and emotional values have a significant relationship to behavioral intent. The epistemological
value was the highest value that contributed to the behavioral intention of local tourists.
Implication/Limitations: This study is important for developing food tourism and is putting more effort
into preserving heritage food. This study's main limitation is that heritage food is only examined based on
a single state, Pahang. Heritage food of other states has not been reviewed in this study. |
| format | Book Chapter |
| id | my.iium.irep-100453 |
| institution | Universiti Islam Antarabangsa Malaysia |
| language | en |
| publishDate | 2022 |
| publisher | Kulliyyah of Languages & Management (KLM) |
| record_format | dspace |
| spelling | my.iium.irep-1004532022-10-06T00:53:44Z http://irep.iium.edu.my/100453/ Travelling for Pahang heritage food: an analysis of food consumption model Kamarizzaman, Nur Assyiqin Saad, Mazni GT Manners and customs Purpose: This study examines the impact of domestic tourist consumption values on heritage foods on behavioral intentions. Methods/Design/Approach: Quantitative design was used to distribute questionnaire surveys on online platforms. Pearson's analysis of the correlation and multi-regression analysis was used to examine the relationship between the variables. Findings: Data collected from 161 domestic tourists in Malaysia aged 18 years and older who consumed and experienced heritage food in Pahang during their travels. The findings show that epistemological, quality, and emotional values have a significant relationship to behavioral intent. The epistemological value was the highest value that contributed to the behavioral intention of local tourists. Implication/Limitations: This study is important for developing food tourism and is putting more effort into preserving heritage food. This study's main limitation is that heritage food is only examined based on a single state, Pahang. Heritage food of other states has not been reviewed in this study. Kulliyyah of Languages & Management (KLM) Mohd, Nur Shuhadah Saad, Mazni 2022-10-01 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/100453/7/100453_Travelling%20for%20Pahang%20heritage%20food.pdf Kamarizzaman, Nur Assyiqin and Saad, Mazni (2022) Travelling for Pahang heritage food: an analysis of food consumption model. In: The Emerging Trends of Tourism and Travel in Malaysia. Kulliyyah of Languages & Management (KLM), Kulliyyah of Languages & Management (KLM) International Islamic University Malaysia, Edu Hub Pagoh, pp. 96-111. |
| spellingShingle | GT Manners and customs Kamarizzaman, Nur Assyiqin Saad, Mazni Travelling for Pahang heritage food: an analysis of food consumption model |
| title | Travelling for Pahang heritage food: an analysis of food consumption model |
| title_full | Travelling for Pahang heritage food: an analysis of food consumption model |
| title_fullStr | Travelling for Pahang heritage food: an analysis of food consumption model |
| title_full_unstemmed | Travelling for Pahang heritage food: an analysis of food consumption model |
| title_short | Travelling for Pahang heritage food: an analysis of food consumption model |
| title_sort | travelling for pahang heritage food: an analysis of food consumption model |
| topic | GT Manners and customs |
| url | http://irep.iium.edu.my/100453/7/100453_Travelling%20for%20Pahang%20heritage%20food.pdf http://irep.iium.edu.my/100453/ |
| url_provider | http://irep.iium.edu.my/ |