Social Media Usage on Tourists’ Trip Planning Process Among Youth
Purpose: Tourists' reliance on social media has increased in recent years. Tourists favor social media over traditional ones for trip preparation and travel decisions. This study examines social media usage on pre, during, and post-trip planning among domestic visitors. Methods/Design/approa...
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| Format: | Book Chapter |
| Language: | en |
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Kulliyyah of Languages and Management
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100203/1/THE-EMERGING-TRENDS-OF-TOURISM-AND-TRAVEL-IN-MALAYSIA.pdf http://irep.iium.edu.my/100203/ https://kulliyyah.iium.edu.my/klm/e-book-e-magazine/ |
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| _version_ | 1834519473196892160 |
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| author | Abdul Latif, Samshul Amry Fouzai@Fauzi, Fatin Shafiqa |
| author_facet | Abdul Latif, Samshul Amry Fouzai@Fauzi, Fatin Shafiqa |
| author_sort | Abdul Latif, Samshul Amry |
| building | IIUM Library |
| collection | Institutional Repository |
| content_provider | International Islamic University Malaysia |
| content_source | IIUM Repository (IREP) |
| continent | Asia |
| country | Malaysia |
| description | Purpose: Tourists' reliance on social media has increased in recent years. Tourists favor social media over
traditional ones for trip preparation and travel decisions. This study examines social media usage on pre,
during, and post-trip planning among domestic visitors.
Methods/Design/approach: The results were obtained via self-administered online questionnaires from
Malaysian tourists who had previously visited attractions in the state of Pahang. This study quantified
social media usage in two areas: trip planning and perceived trust.
Findings: The results show that respondents use social media heavily before trips compared to during and
after trips, namely Instagram and WhatsApp. The results also suggest that respondents trust and rely on
travel information from all the six social media platforms suggested.
Implication/Limitations: Future studies may incorporate larger samples from various demographic groups
and tourist classifications. |
| format | Book Chapter |
| id | my.iium.irep-100203 |
| institution | Universiti Islam Antarabangsa Malaysia |
| language | en |
| publishDate | 2022 |
| publisher | Kulliyyah of Languages and Management |
| record_format | dspace |
| spelling | my.iium.irep-1002032022-09-27T03:49:28Z http://irep.iium.edu.my/100203/ Social Media Usage on Tourists’ Trip Planning Process Among Youth Abdul Latif, Samshul Amry Fouzai@Fauzi, Fatin Shafiqa G156.5.S87 Sustainable tourism Purpose: Tourists' reliance on social media has increased in recent years. Tourists favor social media over traditional ones for trip preparation and travel decisions. This study examines social media usage on pre, during, and post-trip planning among domestic visitors. Methods/Design/approach: The results were obtained via self-administered online questionnaires from Malaysian tourists who had previously visited attractions in the state of Pahang. This study quantified social media usage in two areas: trip planning and perceived trust. Findings: The results show that respondents use social media heavily before trips compared to during and after trips, namely Instagram and WhatsApp. The results also suggest that respondents trust and rely on travel information from all the six social media platforms suggested. Implication/Limitations: Future studies may incorporate larger samples from various demographic groups and tourist classifications. Kulliyyah of Languages and Management 2022 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/100203/1/THE-EMERGING-TRENDS-OF-TOURISM-AND-TRAVEL-IN-MALAYSIA.pdf Abdul Latif, Samshul Amry and Fouzai@Fauzi, Fatin Shafiqa (2022) Social Media Usage on Tourists’ Trip Planning Process Among Youth. In: The Emerging Trends of Tourism and Travel in Malaysia. Kulliyyah of Languages and Management, Muar, Malaysia. https://kulliyyah.iium.edu.my/klm/e-book-e-magazine/ |
| spellingShingle | G156.5.S87 Sustainable tourism Abdul Latif, Samshul Amry Fouzai@Fauzi, Fatin Shafiqa Social Media Usage on Tourists’ Trip Planning Process Among Youth |
| title | Social Media Usage on Tourists’ Trip Planning Process
Among Youth |
| title_full | Social Media Usage on Tourists’ Trip Planning Process
Among Youth |
| title_fullStr | Social Media Usage on Tourists’ Trip Planning Process
Among Youth |
| title_full_unstemmed | Social Media Usage on Tourists’ Trip Planning Process
Among Youth |
| title_short | Social Media Usage on Tourists’ Trip Planning Process
Among Youth |
| title_sort | social media usage on tourists’ trip planning process
among youth |
| topic | G156.5.S87 Sustainable tourism |
| url | http://irep.iium.edu.my/100203/1/THE-EMERGING-TRENDS-OF-TOURISM-AND-TRAVEL-IN-MALAYSIA.pdf http://irep.iium.edu.my/100203/ https://kulliyyah.iium.edu.my/klm/e-book-e-magazine/ |
| url_provider | http://irep.iium.edu.my/ |