Winning the international market: unveiling the art of product selection via local e-commerce platform
In the competitive global e-commerce landscape today, this study examines the key factors influencing product selection decisions among Malaysian e-commerce sellers. Drawing upon the Unified Theory of Acceptance and Use of Technology (UTAUT) model, the research aims to investigates the impact of lo...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6718/1/2205197_Lai_Kah_Shen_LAI_KAH_SHEN.pdf http://eprints.utar.edu.my/6718/ |
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