A study on the cognitive development of media literacy and its influence in limiting media effects.

In a society saturated by media messages, it is becoming increasingly difficult for audience to discern between positive and negative content. This is aggravated by the use of media knowledge to cleverly package media content to seem convincing and compelling. In such an environment, media literacy,...

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Bibliographic Details
Main Author: Aw, Nigel Heng Liang
Format: Final Year Project / Dissertation / Thesis
Published: 2011
Subjects:
Online Access:http://eprints.utar.edu.my/248/1/JR%2D2011%2D0803828.pdf
http://eprints.utar.edu.my/248/
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