Understanding the role of social media on prospective local and international students’ selection of university

Universities globally utilise social media platforms to disseminate information to prospective students. However there's a scarcity of research regarding the role of social media in promoting universities as international education hubs, especially in Asia. This study aims to investigate the im...

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Main Authors:	Tengku Elena Tengku Mahamad, Melina Mahpuz, Baby Anusha Nur Mohamed Thaheer, Saraswati, Girindra Putri Dewi, Burhanudin, Muhamad, Setyadharma, Andryan
Format:	Article
Language:	en
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23738/1/117-127%2070611-245774-1-PB.pdf http://journalarticle.ukm.my/23738/ https://ejournal.ukm.my/ebangi/index
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