The effect of political brand religious image and religious-secular divide on voters citizenship behavior

Considerable evidence shows that religion-secular divide has become an important issue in modern politics which plays a crucial role in voters’ decision-making processes. As more political parties applying marketing concepts and strategies to motivate voters, this study aims to examine the role...

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Bibliographic Details

Main Authors:	Nor Asiah Omar, Farhan, Akhmad, Syed Shah Alam, Syadiyah Abdul Shukor, Farhana Sidek
Format:	Article
Language:	en
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17343/1/43800-161883-1-PB.pdf http://journalarticle.ukm.my/17343/ https://ejournal.ukm.my/akademika/issue/view/1410
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