Prototyping, Customer Involvement and Speed Information Dissemination in New Product Success

Purpose Rapid prototyping can potentially accelerate the entire process of new product development (NPD), enabling a high level of customer involvement and hence new product success (NPS). This study aims to examine the relationship between prototyping and NPS, and the moderating effect of customer...

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Bibliographic Details

Main Authors:	Tih, Siohong, Wong, Kok Kee, Gary, S. Lynn, Richard, R. Reilly
Format:	Article
Published:	Emerald Group Publishing Limited 2015
Subjects:	HF Commerce
Online Access:	http://eprints.intimal.edu.my/526/ http://dx.doi.org/10.1108/JBIM-09-2014-0182
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