Influence of Social Media Marketing on Online Purchase Intention of Smartphone Buyers in the Maharashtra State of India
With the rise of social media, everyone can become a content creator in today's interconnected world. So, participation in social media affects consumers' propensity to buy. Nevertheless, this study is necessary since the engagement of social media greatly influences purchasing decisions,...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2025
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| Online Access: | http://ur.aeu.edu.my/1428/1/Thesis%20Pritam%20Kumar.pdf http://ur.aeu.edu.my/1428/2/Thesis%20Pritam%20Kumar-1-24.pdf http://ur.aeu.edu.my/1428/ https://online.fliphtml5.com/sppgg/ljnl/?1768466361303 |
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