The Relationship Between Managerial Characteristics of Frontline Staff and Customer Loyalty in Malaysian 5-Star Hotels
Customer loyalty has been an important topic for business sustainability because research shows that loyal customer will lead to increased financial performance in a long run. Previous studies have stated that customer satisfaction is an antecedent of customer loyalty and suggested that frontline ma...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2021
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| Online Access: | http://ur.aeu.edu.my/1023/1/Lee%20Chao%20Wei%20-%20Final%20Thesis.pdf http://ur.aeu.edu.my/1023/2/Lee%20Chao%20Wei%20-%20Final%20Thesis-1-24.pdf http://ur.aeu.edu.my/1023/ https://online.fliphtml5.com/sppgg/bcwe/?1670309677231 |
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