Search Results - Yacob, Y.

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  1. 1
    Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM

    Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM by Ting, H., Chuah, F., Cheah, J., Memon, M.A., Yacob, Y.

    Published 2015
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  2. 2
    Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach

    Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach by Ting, H., Lau, W.M., Cheah, J.-H., Yacob, Y., Memon, M.A., Lau, E.

    Published 2018
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  3. 3
    Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach

    Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach by Ting, H., Lau, W.M., Cheah, J.-H., Yacob, Y., Memon, M.A., Lau, E.

    Published 2018
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