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    Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

    Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach by Abbasi, A.Z., Rather, R.A., Hooi Ting, D., Shamim, A., Saima, N., Khalil, H., Muddasar, G.K.

    Published 2022
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