Search Results - Muthaloo Subramaniam

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    The adoption of mobile augmented reality in tourism industry: Effects on customer engagement, intention to use and usage behavior

    The adoption of mobile augmented reality in tourism industry: Effects on customer engagement, intention to use and usage behavior by Song Bee Lian, Devinder Kaur, Muthaloo Subramaniam, Poh KiongTee, Ling Chai Wong, Nor Azrul Mohd Zin

    Published 2024
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    The adoption of mobile augmented reality in tourism industry: Effects on customer engagement, intention to use and usage behaviour

    The adoption of mobile augmented reality in tourism industry: Effects on customer engagement, intention to use and usage behaviour by Song Bee Lian, Devinder Kaur, Muthaloo Subramaniam, Poh Kiong Tee, Ling Chai Wong, Nor Azrul Mohd Zin

    Published 2024
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