Search Results - Marimuthu, Malliga

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  1. 1
    Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda

    Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda by Thurasamy, Ramayah, Mohamad, Osman, Omar, Azizah, Marimuthu, Malliga

    Published 2009
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  2. 2
    Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda.

    Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda. by Thurasamy, Ramayah, Mohamad, Osman, Omar, Azizah, Marimuthu, Malliga

    Published 2009
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  3. 3
    The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter?

    The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter? by Hui, Stephanie Wen Chuah, Marimuthu, Malliga, T. Ramayah, T. Ramayah

    Published 2016
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  4. 4
    Customer lifetime value as a predictor for future prospect of retailer's survival: A review of customer lifetime value model

    Customer lifetime value as a predictor for future prospect of retailer's survival: A review of customer lifetime value model by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga

    Published 2010
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  5. 5
    Spatial information systems for sustaining the profitability of retailer business during the global meltdown economy

    Spatial information systems for sustaining the profitability of retailer business during the global meltdown economy by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga

    Published 2010
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  6. 6
    Transforming customer postal address into spatial address for demographic analysis: A case of non-contractual customers in Seberang Perai, Pulau Pinang of Malaysia

    Transforming customer postal address into spatial address for demographic analysis: A case of non-contractual customers in Seberang Perai, Pulau Pinang of Malaysia by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga

    Published 2011
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  7. 7
    The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]

    The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga

    Published 2010
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  8. 8
    Geographical Information Systems for managing the customer value / Abdul Manaf Bohari, Ruslan Rainis and Malliga Marimuthu

    Geographical Information Systems for managing the customer value / Abdul Manaf Bohari, Ruslan Rainis and Malliga Marimuthu by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga

    Published 2010
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  9. 9
    Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.]

    Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.] by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga

    Published 2010
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  10. 10
    A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace

    A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace by Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Marimuthu, Malliga, Dr.

    Published 2011
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